Author: Vandan Gajjar
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Maggi’s Marketing Strategy Using the 4Ps Framework
When you’re preparing for a sales and marketing intern interview, one common question you’ll face is “What is the marketing strategy of [X brand]?”. Interviewers ask this to assess your understanding of marketing concepts like product positioning, pricing strategies, distribution…
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Marketing Case-based GD/ Interview: Developing a Winning GTM Strategy (Focus: Nestle GD)
What is Go-to-market Strategy? A go-to-market strategy is a detailed roadmap that outlines how a company will successfully introduce and deliver its product or service to the right customers, in the right markets, through the most effective channels, and at…
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Exploring the Political Dimension in PESTLE Analysis: Insights from the Bangladesh Crisis
The recent turmoil in Bangladesh, marked by violent protests and the abrupt resignation of Prime Minister Sheikh Hasina, showcases the profound impact political factors can have on business operations, as highlighted in the PESTLE analysis framework. Companies such as Hindustan…
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Case Competition 101: Crafting A Solid Financial Plan for Growth Cases
Introduction A robust financial plan provides the framework for forecasting revenue, managing costs, and ensuring the financial viability of your proposed project. Using an illustrative example from the alcoholic beverages market, where we need to identify the financial viability of…
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Ola’s Transition to In-House Maps: A Bold Cost Leadership Strategy
On July 5, Ola announced a major shift by fully transitioning from Google Maps to its own in-house mapping service, Ola Maps. This decision follows the company’s recent exit from Microsoft’s Azure platform. Ola CEO Bhavish Aggarwal shared the news…
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Ronaldo’s WHOOP Wristband at Euro 2024: Ambush Marketing Explained
Cristiano Ronaldo’s Controversial Wristband at Euro 2024 During Euro 2024, Cristiano Ronaldo sparked controversy by wearing a WHOOP smart wristband, which tracks biometric data. This act, perceived as promoting the brand, raised concerns among event organizers for circumventing official tournament…
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Unleashing the Ripple Effect: How Paytm’s Crisis Reshapes India’s Digital Payments Landscape
The recent restrictions imposed by the Reserve Bank of India (RBI) on Paytm Payments Bank (Paytm PB) have triggered a ripple effect in the digital payments landscape, prompting competitors to intensify their efforts to attract merchants and users. With the…
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India’s Petroleum Exports to Europe Plummet Amid Red Sea Crisis
In January 2024, India experienced a significant decrease in its petroleum product exports to Europe, reaching an 18-month low. This decline was primarily due to security concerns in the Red Sea region, leading tankers to avoid the Suez Canal route.…
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Economic Model Predicts Recession in 2024 with 85% probability
Economist David Rosenberg’s newly highlighted economic model suggests that the US economy is likely to face a recession in 2024. Known as the “full model,” it indicates an 85% chance of a recession within the next 12 months, marking its…
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Deloitte is now looking at AI to help avoid mass layoffs in future
Strategic Use of AI in Skill Evaluation Deloitte LLP is leveraging artificial intelligence to assess the skills of its existing workforce and formulate plans for transitioning employees from less active business areas to roles with higher demand. This initiative is…