Category: Articles
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Overview of the New Labor Codes
Introduction The origins of many provisions of the Indian labor laws can be traced back to the British Raj. Formulated with the intent to protect the rights of the workers, the laws have now become convoluted and pose great challenges…
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Domino’s new campaign to gain bigger slice of audience mindshare
In India, Quick Service Restaurant (QSR) major Domino’s is a leader in pizza category. Through it’s brand campaign – It Happens Only with Pizza’ (IHOP), they intends to gain and grow share of pizza occasions by getting in sync with…
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India’s Disinvestment Quandary: Stalled Privatization and Mounting Opposition
Introduction: The Indian government’s disinvestment plans encounter substantial obstacles as they grapple with criticism over selling national assets and navigate the intricate landscape of political priorities. The government grapples with significant resistance and challenges in its endeavor to divest its…
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Reliance, Disney Sign mega-merger deal
Introduction Walt Disney and Reliance Industries entered a non-binding agreement for their Indian media operations merger on December 25, 2023. Under the merger agreement, Reliance Industries will hold 51 percent of stakes via a combination of shares and cash, while…
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The Role of AI in L&D
In today’s dynamic business landscape, upskilling has become a crucial requirement for organizations to stay competitive. Artificial Intelligence (AI) is observing increased adoption in the space owing to the diverse array of simplified options available at affordable rates. The market…
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E-Rupee (CBDC) and Cross-Border Remittances in India
Introduction The Central Bank Digital Currency (CBDC), commonly referred to as the e-Rupee, is a digital token that represents legal tender. It is issued by the Reserve Bank of India (RBI) in the same denominations as paper currency and coins.…
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The China Plus One Strategy
What and Why? For the past three decades, Western businesses have heavily invested in China due to its low labor and manufacturing costs, as well as its growing consumer market. This has led to an over-reliance on China for their…
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Navigating Challenges and Shaping the Future: A Comprehensive Overview of India’s FMCG Landscape
Industry Challenges and Overview The Boston Consulting Group’s (BCG) extensive 15-year study, unveiled at the CII FMCG Summit, portrays a challenging landscape for the domestic FMCG sector. Between 2007 and 2023, the industry’s volume growth limped at a mere 3.4%,…
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The Fall of Zest Money
Theme Covered in the article From Inception to Contraction: ZestMoney’s Rise and Fall Founded in 2015 with an initial seed funding of USD 2 million, ZestMoney quickly made a mark by utilizing artificial intelligence and machine learning for e-commerce consumer…
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Fixed-Term Employment in India: A Balancing Act
Overview and Applicability: Fixed-Term Employment (FTE) was introduced in India in 2018 to offer employers greater flexibility and control over their workforce. Under FTE, workers are hired for a specific period through a written contract. Although the duration is fixed,…