Investment and Strategic Partnership

Godrej Consumer Products Ltd (GCPL) is set to make a significant entry into India’s pet care market by FY26 with the launch of its new subsidiary, Godrej Pet Care. To support this venture, the company plans to invest ₹500 crore over the next five years. GCPL has partnered with Godrej Agrovet Ltd (GAVL), leveraging their expertise in animal feed and agribusiness for manufacturing and research and development. Manufacturing is expected to begin in the second half of next year, and a chief operating officer has already been appointed to lead the new subsidiary.

Expanding in a Growing Market

The Indian pet care sector, currently valued at ₹5,000 crore, presents substantial growth opportunities. The market has seen a surge in pet ownership, especially during the COVID-19 pandemic. However, it remains largely underdeveloped, with only 10% of Indian households owning pets, and an even smaller percentage regularly using packaged pet food. GCPL identifies this as a prime opportunity, noting parallels with China’s market evolution over the past 15 years.

Aligning with Industry Trends

GCPL’s strategic entry into the pet care market follows similar moves by other major players like Nestle, Emami, and Mars Petcare, who have also significantly increased their presence in India’s pet care industry.