Tag: Marketing
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ITC Infotech | Recent Updates
1. ITC Infotech Acquires Blazeclan Technologies (Business Today & Upstox) 19th April 2024 • What happened? ITC Infotech acquired a 100% stake in Blazeclan Technologies for ₹485 crore. Blazeclan is known for its expertise in cloud solutions, data analytics, and…
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Maggi’s Marketing Strategy Using the 4Ps Framework
When you’re preparing for a sales and marketing intern interview, one common question you’ll face is “What is the marketing strategy of [X brand]?”. Interviewers ask this to assess your understanding of marketing concepts like product positioning, pricing strategies, distribution…
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Marketing Case-based GD/ Interview: Developing a Winning GTM Strategy (Focus: Nestle GD)
What is Go-to-market Strategy? A go-to-market strategy is a detailed roadmap that outlines how a company will successfully introduce and deliver its product or service to the right customers, in the right markets, through the most effective channels, and at…
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Ronaldo’s WHOOP Wristband at Euro 2024: Ambush Marketing Explained
Cristiano Ronaldo’s Controversial Wristband at Euro 2024 During Euro 2024, Cristiano Ronaldo sparked controversy by wearing a WHOOP smart wristband, which tracks biometric data. This act, perceived as promoting the brand, raised concerns among event organizers for circumventing official tournament…
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Rural Demand Sluggish for FMCG
Rural Demand and Volume Growth The performance of Fast-Moving Consumer Goods (FMCG) companies in Q3FY24 has been shaped significantly by two key factors: the extent of margin recovery and the state of rural demand. Unfortunately, only the former played out…
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Domino’s new campaign to gain bigger slice of audience mindshare
In India, Quick Service Restaurant (QSR) major Domino’s is a leader in pizza category. Through it’s brand campaign – It Happens Only with Pizza’ (IHOP), they intends to gain and grow share of pizza occasions by getting in sync with…